In 1996, I graduated from the Royal Academy of Art, The Hague with a degree in fashion design. I worked in fashion, owned a store and designed club flyers until I landed my first project for Levi's which got me started in the world of advertising.

Over the last decade I've served as Creative Director at G-Star, ASOS and VanMoof redefining their global brand communications and identity. I have collaborated with agencies and brands bringing together talent from all over the world creating both award-winning and banned work.

Now in 2023, I'm building brands for a better future and exploring new frontiers in art, design, fashion, film, music, and architecture.

Clients include: Ace & Tate, Asos, Bugaboo, Converse, G-Star, Heineken, IRIS, Mini, MTV, Nike, Red Bull, Samsung, Sony, TBWA, VanMoof, Wieden + Kennedy.